How Advertising influences your mind?

This is an era of advertisement. Social media being at its peak, advertisement has become more widely reachable and easy. There are ads running everywhere. Some platforms even make it mandatory to watch ads. Huge platforms like Facebooks run on ads. Ads have become a viable part of our everyday lives.

Knowingly or unknowingly ads affect our minds and influence us so much. Advertisements and marketing take a toll on our emotional capabilities, leaving us with no choice but to buy their product.

The most important thing that has influenced by advertisements is culture. Do you think Indian people would be so much westernized, wearing their clothes and drinking their coke without the influence of advertisement? Not at all.

Our culture has drastically changed because of the advertisement. Be it the modern ads on Facebook or the traditional billboards, everything you see influences you. It makes you know about the product and then makes you give it a try and then you become a regular customer and then the company that sold you earns more revenue.

Advertisement not only directs in selling their product. It also influences you to become a regular customer. It does not only help you choose the product or brand you want to buy, but it will also make you feel different from other brands, transferring your feelings. This is called emotional conditioning. Emotional conditioning involves associating a bad brand with many positive brands to change feelings towards the brand. That said, the most powerful type of advertising is to create positive feelings about a product or brand by surrounding it with other things that the public likes.

It also takes a hold on your decision-making process. Research at The University of California has shown that areas of the brain involved in decision making and emotion processing experience significantly higher levels of activity when we look at advertisements of logical persuasion.

It is obvious that advertisers are trying to convince their audience to buy content by bombarding images and advertisements of attractive people, elegant cars, attractive places, pleasant sounds, and so on. This key concept is called embodied cognition, which is when all our senses help drive our behavior.

Another key aspect of marketing is storytelling. Basically, humans are bound by stories. A story can connect us more than just displaying a product. So nowadays, popular brands have started to concentrated more on the script of the advertisement. The stories they create about their brand is such that it has an emotional bond to a common man. They use visuals and videos to engage with people more.

As humans, we have the left and right hemispheres. The left brain is logical and rational. The right brain is emotional, visual, intuitive. The left brain follows the logic, the right brain follows the associations. Recent discoveries in neuromarketing confirm that memories are structured by emotions. And buying decisions are made even 6 to 10 seconds before we rationally recognize the fact! People buy when they believe — and as you already know, faith is not rational, but emotional, visual, and intuitive. Faith is a function of the right brain. So you can not rationalize people by making them believe — you have to be visual, emotional, and intuitive.

Advertising manipulates you because of it influences your subconscious by infiltrating the logical mind that protects the brain regions responsible for faith.

Advertising connects the product to a known product. For example, detergent is connected to pleasant smelling flowers. This is called positive advertising.

So basically, we are influenced by advertising every day and the changes it has brought to the world are terrifying!

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